The Masked Singer // Digital Creative & -Strategist
For the second season of The Masked Singer, we brought the magic of the TV-show online. With my content strategy for TikTok, Instagram and Facebook, we interact with the fans about the magic and excitement of the successful family show.
In The Masked Singer (RTL), fifteen well-known Dutch people battle each other in the most special costumes. Two panels do their utmost to find out the identity of the characters.
The greatest succes is the launch on TikTok. Within 24 hours the @RTL.nl account reached 10K+ followers, organically. Meanwhile, after 3 weeks, the account counts: 50K+ young followers, 300K+ likes and over 4 million video views.
The top-post on Facebook & Instagram is a video with candidate Mariske Bauer. Through a hidden camera we see the reaction of her family (Frans Bauer and sons) who are totally surprised when Mariska reveals her identity behind the mask of the MOUSE. The video generated more than 3 million views and 500K + engagement actions.
Client | RTL
Concept & content | Blue Circle / Fremantle
My roll in this project was: digital creative / -strategist