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Penoza   // product owner

 In 2015 I co-directed the online strategy for the famous Dutch crime series Penoza. We created an interactive experience: an app in which the user could join 'the Penoza network' and unlock content through loyalty to the Penoza family.


During the last season in 2017, we increased the focus on backstage content. We made live streams from the set and conducted interviews with cast and crew. In this way, we ended the series with increased engagement between the viewers and the makers. I also initiated the online concept surrounding the broadcasts. Viewers were tested on their knowledge of the series and were encouraged to dive far back into their memories and the archives of the previous seasons.

By KRO-NCRV, a Dutch public broadcaster.
My roll in this project was as a product owner / digital editor.

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