top of page


Website BinnensteBuiten   // product owner

The website of the KRO-NCRV brand BinnensteBuiten is the place where you get your everyday dose of inspiration for home, nature and kitchen. Immerse yourself in endless content and navigate like a Pinterest experience.

The online strategy of BinnensteBuiten has been under my care from the start. I have expanded the brand online into a unique place where everyone can find inspiration to live consciously and with joy. Where the episodes on TV mostly inspire viewers: "that's how it can be". Online we we make it small, personal and accessible: "that's how I can DO it."

bottom of page